Curating and supplying high-end interiors for commercial and residential projects

Sheen (The Unknown Thing Trading Company) is a subsidiary of Almiras Holdings, positioned at the intersection of design, procurement, and project execution within the Kingdom’s built environment ecosystem. Established as a complementary arm to Almiras’s construction and design capabilities, Sheen focuses on sourcing, supplying, and integrating high-end furniture, fittings, and interior elements across commercial and residential projects.

Operating as both a concept-driven supplier and a project delivery partner, Sheen leverages global supplier relationships to introduce curated, design-led products into the Saudi market. This addresses a long-standing gap between architectural vision and high-quality product availability.

The company’s foundation stems from repeated market friction, with clients and designers struggling to source distinctive, high-quality interior elements within budget and on time. Sheen consolidates this fragmented process into a centralized platform that aligns aesthetics, cost, and execution.

Core Capabilities

1. Global FF&E Sourcing
   Procurement of furniture, fixtures, and decorative elements from international suppliers.
2. Design-Aligned Product Curation
   Matching architectural intent with appropriate materials, finishes, and furnishings.
3. Project-Based Supply Integration
   Coordinating procurement with construction timelines to ensure seamless delivery.
4. Cost Optimization & Budget Alignment
   Supplier network leveraged to balance quality with project financial constraints.
5. Installation & Fit-Out Support
   Supporting execution through alignment with contracting arms.

• Strong supplier network across Europe and regional manufacturers
• Positioned as a procurement bridge between designers, contractors, and clients
• Integrated within Almiras’s built environment ecosystem (not a standalone trader)
• Exposure to both commercial (hospitality, offices) and residential luxury segments
• Ability to bundle sourcing with execution via internal partnerships (e.g., ArchiSite)
• Operates in a market with increasing demand for design differentiation under time pressure

The market is characterized by fragmented supply chains, where designers, contractors, and clients rely on disconnected vendors, leading to delays and inconsistencies across projects. At the same time, high-end and distinctive interior elements are often difficult to source locally, forcing reliance on international procurement. This introduces further challenges, as uncoordinated sourcing processes frequently result in time overruns and inefficiencies. Clients are consequently pushed into a trade-off between budget and design, often compromising on quality or aesthetics to meet financial constraints. Ultimately, these issues contribute to a misalignment between design intent and final execution, where the delivered outcome falls short of the original vision due to lack of integration.

Sheen reflects Almiras’s principle of engineering simplicity in complex systems, by structuring and centralizing a traditionally fragmented and inefficient procurement layer within the construction value chain.

Macro Fit

Aligned with Saudi Arabia’s Vision 2030 construction boom, including giga-projects, hospitality expansion, and premium residential demand. The FF&E market is expanding rapidly as projects move from shell construction to interior completion phases.

Micro Fit

Defensible through supplier relationships, curation capability, and integration with execution partners, enabling better margins and faster delivery compared with standalone traders.

Management Fit

Operates within the Almiras ecosystem, benefiting from centralized governance and the group’s active ownership model, ensuring discipline in supplier selection, cost control, and project alignment.

Portfolio Synergy

Acts as a critical enabler for ArchiSite, strengthening vertical integration across design, build, and furnishing. This reduces leakage of value to external suppliers and improves overall project margins across the portfolio.